GfK MyScan is the app for registered participant of the correspondent project. With this app you can scan your purchases, put in products without bar codes, take. Thirty thousand GfK sample households in a universe of 40 million German Due to the lack of alternatives, the decision for GfK ConsumerScan-Fresh Food. Data sources: GfK Retail Panel / *, Ø annual change, value in EUR million. Average Data source: GfK Consumer Scan (CP+), * MAT11/,.

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GfK drives its global digitalization through acquisition of digital panel specialist Netquest. And who wants film consumwrscan taking up precious space on their computer hard drive? Now, instead of desktop devices, much smaller items such as sports bands and watches offering many digital functions are being produced to save even more space.

I post, therefore I like A German shopping week Moving forward with security. We have lift off! After you have stuffed yourself with hamburgers, spare ribs or even pulled pork, you might feel like having a superfood day. By browsing our website, you agree to our use of cookies. Never go out of fashion Is sustainability familiar? Evidently, more and more people are taking this view, instead choosing to enjoy their favorite music or the latest consumwrscan online, rather than holding onto them or saving them for a long time.

Focustopics Living and working — is everything in its right place?

Consumer Panel | GfK Global

Ecological aspects also play an increasingly important role when it comes to buying clothes. Later on, she will meticulously enter the number of calories into a smartphone app. Please keep it civil! Justin Bieber uses it as a way to relax and many German consumers discovered this new trend for themselves: Here you can sign up with your email.

However, given that the organic movement has already been around for some time, sales are already relatively high. These typically American foods and others too are increasingly being purchased to be eaten at home.


GfK in your country Contact Blog. Many consumers are interested in healthy eating — at least, according to figures from the manufacturers of healthy cooking appliances.

GFK Consumer Scan

While she hops on her e-bike to go to work, he sets off on foot. Focustopics The euro has a future Europe online What is sustainability?

GfK has acquired Gfm, the leading access panel provider with strong presence in Spain, Portugal and Latin America. The trend in the Consumer Electronics segment is clear: Stay competitive A mobile world — without mobile payments?

This website uses cookies. Here you can find the latest insights for Consumer panels. Brand Roadshow ; Navigating the jungle of consumer and communication trends. One thing is for sure: Our international consumer consumeescan research expertise provides you with smart customer insights into who your consumers are, their attitudes and behaviors, across all channels.

Consumer Panels

We use our consumer panel data to explore shopping behavior; where consumers go to find new products, how they research and compare products, how they use them and the factors that drive their decision making and path to purchase. The consumer world changes so quickly nowadays — at least it feels like it does; especially since digitization has had an increased effect on our day-to-day lives.

Focustopics The Sharing Economy: Desire for security increases further. Please activate JavaScript in your browser settings to enable all features of this website.

Cookies enable us to understand how visitors use our website so that we can improve it and provide the best experience possible. Focustopics Marketing Challenges: If so, you are part of a group of consumers who follow current consumer trends. Now, some tasks can be done without any human support — with robotic devices such as lawnmowers or vacuum cleaners. Shiitake mushrooms, chia fgk muesli — the sky is the limit While he jumps in the shower, she sets the table for breakfast.


Barometer of concerns in Europe Sustainable consumption Purchasing decisions: The charts regarding ‘consumption trends’ can be downloaded here ca. Every day, we see adverts for new products which are designed to make our lives simpler, more flexible or more connected. Home FocusTopics Totally on trend — consumption in Germany Totally on trend — consumption in Germany June In any conaumerscan household, anywhere in Germany, just conssumerscan the alarm clock goes off: What is the meaning of price?

Focustopics The path to wellbeing The improved sense of self Sustainability is familiar Organic trend — Eat well naturally Gesundheit! Manufacturers of protein-rich food, such as high-protein bread or protein bars, saw much bigger increases.

Totally on trend – consumption in Germany | GfK Compact

Wearable computers are on the up The trend in the Consumer Electronics segment is clear: Decisive data Getting around in the future Bon appetit, Germany! This helps drive business performance and your bottom line.

Travel, coloring and buying clothes with a clear conscience Mobility trends show that consumers value things which support their modern way of life and make their day-to-day lives easier. Skip to main content.

Increasingly well connected Sustainability: Clearly, people value being able to control and optimize their life using digital features. Focustopics Those who can, pay more Banks facing a crisis of confidence Responsibility starts in the business Between fear and hope Unity with differences Department stores still very popular for shopping Consequences of the crisis — a question of perspective Ray of light amid the crisis: Who does Europe trust?

Which products and services have noticeably gained favor among Germans?